Zillow is one of the most powerful platforms in the U.S. real estate market, attracting millions of homebuyers and renters each month. Advertising with Zillow can help real estate agents, brokers, and FSBO (For Sale By Owner) sellers reach a large audience, generate leads, and sell homes faster.
Here’s everything you need to know about advertising on Zillow.
1. Zillow Premier Agent Program – Best for Real Estate Agents
The Premier Agent Program is Zillow’s flagship advertising solution for real estate professionals.
Benefits:
- Your profile appears next to home listings in your target area
- Access to Zillow’s lead capture system
- Tools for managing reviews, content, and performance analytics
Pricing:
- Starts at $59/month, but can go up to $200+/month depending on location and competition
- Pay-per-lead options also available
Who It’s For:
- Licensed real estate agents
- Brokerages looking to increase brand visibility
- Agents specializing in high-end or competitive markets
2. Zillow Rental Listings – Best for Property Managers and Landlords
Zillow has become a major platform for rental searches, making it ideal for landlords and property managers.
Benefits:
- Reach millions of renters searching for homes
- Promote individual units or entire apartment complexes
- Sync listings with other platforms via Zillow Rental Manager
Pricing:
- Free basic listing
- Paid enhanced listings start at $9.99/month per unit
Who It’s For:
- Residential landlords
- Multi-family property owners
- Property management companies
3. Zillow FSBO (For Sale By Owner) Ads – Best for Homeowners Selling Without an Agent
Zillow allows homeowners to list their homes for sale directly through its FSBO program.
Benefits:
- Free listing with basic features
- Option to upgrade for better visibility
- Attract buyers without paying commission to a listing agent
Cost:
- Free basic listing
- Optional paid upgrades for increased exposure
Who It’s For:
- Homeowners selling without an agent
- Individuals looking to save on real estate commissions
4. Zillow Display and Video Ads – Best for Brand Awareness
For brokerages and large real estate firms, Zillow offers targeted display ads and video advertising across its network.
Benefits:
- Reach users across Zillow, Trulia, and Yahoo! platforms
- Target by location, buyer intent, or property type
- Customizable video and banner ad formats
Pricing:
- Typically cost-per-click (CPC) or cost-per-thousand impressions (CPM)
- Budgets vary based on campaign scope and targeting
Who It’s For:
- Large brokerages
- Real estate investment companies
- Mortgage lenders and title companies
Conclusion
Advertising with Zillow gives real estate professionals and homeowners access to one of the largest online real estate audiences in the U.S. Whether you’re an agent building your brand, a landlord managing rentals, or a homeowner selling independently, Zillow offers tools and packages tailored to your needs.
Frequently Asked Questions (FAQ)
Q: How much does it cost to advertise on Zillow?
A: Costs vary—Premier Agent plans start at $59/month, rental listings start at $9.99/unit/month, and display/video ads are custom-priced.
Q: Can I advertise my real estate business on Zillow without being a Premier Agent?
A: Yes, you can still get free exposure by claiming your profile or listing properties through Zillow’s public tools.
Q: Are Zillow ads worth it for real estate agents?
A: Many agents find them valuable due to Zillow’s high traffic volume, though ROI depends on local market competition and ad strategy.
Join The Discussion