Selling your home on Zillow is one of the most effective ways to reach millions of potential buyers. Whether you’re working with an agent or selling your house yourself (FSBO – For Sale By Owner), Zillow provides powerful tools to help you list, market, and sell your property.
Here’s how to sell your home on Zillow, including tips for maximizing exposure and closing faster.
🏠 Why Sell Your Home on Zillow?
Zillow is one of the top real estate platforms in the U.S., with over 200 million monthly visitors searching for homes. Benefits include:
- Free listing options for FSBO sellers
- Enhanced visibility through paid advertising (Premier Agent)
- Tools like Zestimate™, virtual tours, and neighborhood insights
- Lead capture system that connects buyers directly to you
Image Description: A homeowner editing their Zillow FSBO listing details on a desktop computer.
✅ How to Sell a Home on Zillow
Option 1: Selling With a Real Estate Agent
- Find a Top Agent on Zillow
Use Zillow Agents to search for highly rated real estate professionals in your area. - Sign a Listing Agreement
Your agent will list your home on the MLS, which automatically syncs with Zillow in most cases. - Your Home Appears on Zillow
Within days, your property will show up in Zillow search results with photos, pricing, and key details. - Respond to Buyer Inquiries
Buyers can contact your agent directly through Zillow’s messaging system.
Option 2: Selling Without an Agent (FSBO)
- Go to the Zillow FSBO Page
Visit Zillow Sell My House to begin listing your home. - Enter Your Address
Zillow will check if your home already has a Zestimate™ value. - Create a Zillow Account
If you don’t have one, sign up using your email address. - Add Property Details
Include:
- Asking price
- Square footage
- Number of bedrooms/bathrooms
- Year built
- Lot size
- Upload High-Quality Photos
Include wide-angle shots of each room, the exterior, and any upgrades or amenities. - Write a Compelling Description
Highlight unique features, location benefits, and recent renovations. - Publish Your Listing
Choose between free basic exposure or enhanced visibility (availability varies by state). - Respond to Buyer Messages
Zillow sends buyer inquiries directly to your email or app.
📷 Tips for a Successful Zillow Home Listing
- Use High-Quality Photos: Bright, well-lit images attract more clicks
- Stage Your Home: Declutter and make rooms feel inviting
- Set a Competitive Price: Use Zillow’s Zestimate™ and nearby listings as reference
- Update Regularly: Refresh photos and adjust pricing as needed
- Promote Elsewhere: Share your listing on social media and local real estate groups
- Respond Quickly to Leads: Speed increases your chances of a fast sale
💡 Zillow Tools That Help You Sell
- Zestimate™: Helps set realistic expectations for home value
- Price History: Buyers see how your price compares over time
- Virtual Tours: Show off your home remotely with 3D walkthroughs
- Lead Capture System: Get contact info from interested buyers
- For Sale By Owner (FSBO) Support: Free tools to manage your own sale
- Zillow Offers (in Select Markets): Sell directly to Zillow for a fast, all-cash offer
📍 Is Zillow Offers Right for You?
If you want a fast, no-hassle sale, Zillow Offers may be a good option. Here’s what you need to know:
- Available in select markets only
- Zillow inspects your home and makes a cash offer
- No need for repairs or open houses
- You choose your move-out date (usually within 30–90 days)
However, Zillow typically offers below-market prices to account for repair costs and resale profit.
📞 Contact Zillow for Help Selling Your Home
Need assistance? Here are the best ways to get support:
- Zillow General Customer Service: 1-844-409-8833
- Zillow FSBO Support: Available through the Zillow Help Center
- Zillow Offers Inquiry Line: 1-888-469-7709
You can also submit questions via the Zillow Contact Us page.
🧾 Conclusion
Selling your home on Zillow gives you access to one of the largest real estate audiences in the country. Whether you work with an agent or go the FSBO route, Zillow provides the tools and visibility needed to sell your home quickly and confidently.
❓ Frequently Asked Questions (FAQ)
Q: Can I sell my house directly on Zillow?
A: Yes, you can list your home for free as a For Sale By Owner (FSBO) or work with a Zillow-connected agent.
Q: Is it free to list my house on Zillow?
A: Yes, basic FSBO listings are free. You may also choose to upgrade for better visibility in some markets.
Q: Does Zillow buy houses directly?
A: Yes, in select markets, Zillow Offers allows homeowners to sell directly to Zillow for a fast, all-cash transaction.
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