Zillow is one of the most visited real estate platforms in the U.S., making it a powerful tool for agents looking to generate leads and grow their business. The Premier Agent program is Zillow’s premium advertising solution designed to help real estate professionals increase visibility, attract motivated buyers and sellers, and stand out from the competition.
Here’s everything you need to know about becoming a Premier Agent on Zillow.
1. What Is Zillow Premier Agent?
The Zillow Premier Agent program is a paid advertising service that helps real estate agents gain exposure on Zillow and Trulia. By joining, agents can:
- Appear next to home listings in their target areas
- Get priority placement in search results
- Receive leads directly from Zillow’s platform
- Showcase their expertise with custom content and reviews
It’s ideal for individual agents, teams, and brokerages looking to build brand awareness and generate more business.
2. Benefits of Being a Premier Agent
- Increased visibility: Your profile appears next to homes for sale in your designated area
- Lead generation: Access to Zillow’s lead capture system that sends buyer and seller inquiries directly to you
- Customizable profile: Add professional photos, bio, testimonials, and videos
- Performance tracking: Use built-in tools to monitor impressions, clicks, and lead performance
- Mobile access: Manage your account and respond to leads on the go via the Zillow Premier Agent app
3. How Much Does Zillow Premier Agent Cost?
Zillow Premier Agent offers different pricing plans based on location, market competitiveness, and service level:
| Plan Type | Monthly Cost | Features |
|---|---|---|
| Core Plan | $59/month | Basic listing, limited exposure |
| Boost Plan | $149/month | More visibility and targeted leads |
| Ultra Plan | $199/month | Maximum exposure and lead volume |
Note: Prices may vary by market due to demand and competition.
Some agents also choose pay-per-lead models in select markets as an alternative to monthly subscriptions.
4. How to Become a Premier Agent on Zillow
Step-by-Step Guide:
- Visit the Zillow Premier Agent website
Go to Zillow Premier Agent and click “Sign Up.” - Create an account or log in
If you already have a Zillow account, use it to sign in. - Select your plan
Choose between Core, Boost, or Ultra based on your budget and goals. - Verify your license
Submit your state license information to confirm your status as a licensed real estate professional. - Complete your profile
Upload a professional photo, write a compelling bio, and add testimonials or videos. - Launch your campaign
Once approved, your Premier Agent profile will begin appearing next to local home listings.
5. Tips for Success as a Premier Agent
- Respond quickly to leads: Speed to lead is critical—respond within minutes to increase conversion chances
- Optimize your profile: Use keywords, high-quality images, and clear value propositions
- Collect reviews: Positive feedback boosts credibility and visibility
- Use Zillow Ads wisely: Target specific neighborhoods or property types for better ROI
- Track performance regularly: Adjust your strategy based on what’s working
Conclusion
Being a Premier Agent on Zillow gives real estate professionals a competitive edge in today’s digital-first market. With the right strategy, Zillow can be a powerful lead-generation tool that drives consistent business and helps grow your real estate career.
Frequently Asked Questions (FAQ)
Q: How much does Zillow Premier Agent cost?
A: Plans start at $59/month for Core, up to $199/month for Ultra, depending on your market.
Q: Can I cancel my Premier Agent membership anytime?
A: Yes, you can cancel online through your account settings, though refunds are not typically offered mid-billing cycle.
Q: Do Premier Agents get exclusive leads?
A: Premier Agents receive leads generated through Zillow’s platform, but leads are not exclusive—multiple agents may contact the same user.
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