Zillow Flex is a new home-selling service introduced by Zillow that gives homeowners more flexibility and control over the selling process. Unlike traditional real estate models or even Zillow Offers, Zillow Flex allows sellers to list their homes for sale by owner (FSBO) while still benefiting from Zillow’s powerful marketing platform, pricing insights, and optional agent support.
This hybrid model is designed to meet the needs of homeowners who want a low-cost, tech-driven way to sell, without fully committing to a traditional listing or accepting a cash offer from Zillow.
🔍 What Is Zillow Flex?
Zillow Flex is a fee-based service that allows you to:
- List your home on Zillow with full MLS exposure
- Choose whether to work with an agent or sell on your own
- Set your own price using Zillow’s data tools like Zestimate™ and market trends
- Decide how much support you need—from full-service agents to DIY selling
Zillow Flex is part of Zillow’s broader effort to help homeowners sell faster and for top dollar, with fewer hassles and lower fees than traditional real estate models.
🧩 How Zillow Flex Works
Step-by-Step Overview:
- Check Eligibility
Visit Zillow Flex and enter your address to see if your home qualifies. - Choose Your Selling Plan
- Flex FSBO: Sell your home yourself with Zillow’s tools and guidance
- Flex + Agent: Get matched with a local real estate agent for added support
- Set Your Price
Use Zillow’s pricing tools to set a competitive asking price based on market conditions. - List Your Home
Add photos, property details, and schedule showings through Zillow’s digital tools. - Market Your Home
Zillow promotes your listing across its platform, including MLS integration in many areas. - Review Offers and Close
Negotiate offers directly or with your agent, and close the deal on your terms.
💰 Zillow Flex Pricing & Fees
Zillow Flex charges a flat listing fee, which varies depending on your location and plan:
| Plan Type | Fee (Estimate) | Includes |
|---|---|---|
| Flex FSBO | $2,995–$4,995 | Full Zillow listing, MLS access, tools and support |
| Flex + Agent | Varies | Listing + licensed agent support |
Unlike traditional real estate listings, there’s no commission based on home value, making it potentially more affordable than standard 5–6% real estate fees.
Note: Fees are due only when your home sells.
✅ Benefits of Zillow Flex
- No commission based on home value – pay only a flat fee
- Full Zillow visibility, including MLS access in most markets
- Control over pricing, showings, and offers
- Optional agent support if you need help
- No obligation to accept Zillow’s valuation
- Flexible and modern selling experience
❌ Who Is Zillow Flex Best For?
Zillow Flex is ideal for:
- Sellers who want more control over the process
- Homeowners looking for lower-cost alternatives to traditional real estate agents
- Tech-savvy users comfortable managing parts of the sale themselves
- Those who want Zillow’s reach and tools, but not a direct cash offer
It may not be the best fit for:
- Sellers needing full-service representation
- Homes requiring extensive staging or marketing support
- Markets where Zillow Flex has limited coverage or agent availability
📈 Zillow Flex vs. Other Zillow Services
| Feature | Zillow Flex | Zillow Offers | Traditional Real Estate Agent |
|---|---|---|---|
| Listing on Zillow | Yes | Yes | Yes |
| MLS Exposure | In select markets | No | Yes |
| Agent Support | Optional | No | Full-service |
| Pricing Control | Yes | No (Zillow sets offer) | Yes |
| Fees | Flat fee ($2,995–$4,995) | Zillow buys your home | 5–6% commission |
| Time to Sell | Varies | Fast (within weeks) | Varies |
| Marketing Power | High (Zillow + MLS) | Zillow only | Varies by agent |
📍 Where Is Zillow Flex Available?
As of 2025, Zillow Flex is available in select U.S. markets, primarily in cities where Zillow has expanded its home-buying and selling services.
Some current Zillow Flex markets include:
- Phoenix, AZ
- Charlotte, NC
- Orlando, FL
- Dallas, TX
- Atlanta, GA
- Las Vegas, NV
Zillow continues to expand Flex into new markets, so check your eligibility by entering your address on the Zillow Flex page.
📞 How to Get Started with Zillow Flex
Step-by-Step:
- Go to Zillow Flex
- Enter your home address to check eligibility
- Select your plan: FSBO or + Agent
- Pay the listing fee (due at closing)
- Add property details and photos
- Start receiving buyer inquiries
You’ll receive support from Zillow throughout the process, including help with paperwork and buyer communication.
🧾 Conclusion
Zillow Flex offers a fresh approach to selling your home—giving you the power of Zillow’s platform with more flexibility in how involved you want to be. Whether you’re a confident DIY seller or just looking for a more affordable option, Zillow Flex could be a great solution for selling your home efficiently and affordably.
❓ Frequently Asked Questions (FAQ)
Q: Is Zillow Flex free?
A: No, Zillow Flex charges a flat fee of $2,995–$4,995, depending on your market and plan.
Q: Does Zillow Flex include MLS access?
A: Yes, in most markets your home will be listed on the MLS for maximum exposure.
Q: Can I use Zillow Flex to sell my house without an agent?
A: Yes, Zillow Flex offers a DIY FSBO option or the ability to add agent support.
Q: How is Zillow Flex different from Zillow Offers?
A: Zillow Flex lets you sell your home yourself or with optional support, while Zillow Offers involves selling directly to Zillow for cash.
Q: Do I have to pay anything upfront for Zillow Flex?
A: No, the listing fee is paid only when your home sells, typically at closing.
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